With New Year’s resolutions top of mind, January is the month for motivation.
 
Please join The Good Business Network for a thought-provoking and (highly motivating) discussion with bestselling author Daniel H. Pink about his latest book: Drive: The Surprising Truth About What Motivates Us.

Author of the bestselling A Whole New Mind, he’ll unveil a paradigm-shattering look at what truly motivates us and how individuals and organizations can use that knowledge to work smarter and live better.

Light breakfast will be served.

Advance registration only.

Special thanks to our host, Hanson Bridgett. Address & directions.

About Drive

Forget everything you thought you knew about how to motivate people – at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does – and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. Overturning the conventional wisdom about human motivation, Drive offers a more effective path to high performance – helping you change how you think and transform how you live. Along the way, Pink takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

 About Daniel H. Pink

Daniel H. Pink is the author of several provocative, bestselling books about the changing world of work. The author of the long-running New York Times and BusinessWeek bestseller A Whole New Mind, as well as The Adventures of Johnny Bunko and Free Agent Nation, his articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He has provided analysis of business trends for CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad, and lectures on economic transformation and the new workplace at corporations, associations, and universities around the world.